It takes a huge mailing list to have a successful website. Or does it?
Many internet marketers say you must build a list if you want people to pay attention to your work. You have to be pushy because the Internet is overloaded with too much information.
I’ve personally experienced this kind of pushiness. I have subscribed to many newsletters that simply swarm my inbox with stuff I don’t care about.
It’s affecting my productivity.1 So, naturally, what’s bad for me is also not good for my customers.
I am not saying building a mailing list is such a bad idea. I’m just saying that this marketing tool is not being used properly. So it’s weird to check your inbox nowadays and have it not hook you with lots of clickbait.2
The Internet should be used to improve your productivity, not ruin it. This is why every page on this website doesn’t hit you with a pop-up.
Of course, having a mailing list is great for some niches, for example, an e-commerce site where wives frequently shop for the family, and a bargain sale is damn necessary for saving money. But in the case of Lotterycodex, it’s been successful even without a mailing list.
And I think my readers are loving it. For example, my article on how to win the lottery provides almost an hour of reading time but never interrupts readers to share their emails and continue reading.
Another one, The Winning Lottery Formula Using Math, has received considerable attention in recent years. Lotto-playing fans appreciate that I didn’t hide this special report behind email signup.
Engaging communication
Over the years of running Lotterycodex, I realized I don’t need to build a list to make a big difference. If your content is useful enough, people will gladly give you the attention you deserve.
Visitors send me emails with questions, and I reply. I have earned friends by helping them with all my might. Through this one-on-one personal interaction, I think I am building relationships with many lotto players in 219 countries.
There’s so much human interest in what lotto players share when they personally contact you. I can relate, and their stories touch me in ways that are too hard to explain. If used correctly, this email technology is a great tool for marketing your work.
I am surprised that many lotto players are clueless, so it’s an honor to share a thing or two and make their feelings a little bit more comfortable. My contents are intended to explore the mathematical possibilities directly applied to the lottery and show the lotto-playing community what’s achievable and glaringly impossible.
I’ve learned that when you put so much effort into producing content useful to a specific group of people, you don’t need to push your work to get some attention. They will demand that you produce more. And if you wow the readers well enough, they will return to you to learn more.
My visitors appreciate it when I don’t give false hope.
This brings me to a key takeaway. A mailing list is a “nice-to-have,” but it’s not an all-important necessity to make my message resonate with my targetted audience. The website is all I need. I need to put more useful content on it and reply to queries. Let people go and check my work at their own perfect time and mood.
Netizens are already losing focus on what they do online. They waste about 50% of their time each time they open their inbox, and it’s better if I don’t add up.
My stats show visitors read posts, stay long enough, and keep returning. I am just letting the visitors find the perfect time to engage and re-engage with the content at their own pace. And if that’s not enough, the contact form is there to ask me.
So, I don’t think Lotterycodex needs to build an email list.